I’m almost through reading The Gospel According to Starbucks. It’s not a great book, but it’s had some helpful observations. I came across one yesterday...
According to Starbucks, “The best way to build a brand is one person at a time.” Though it could be argued this rings of some cliche’-ness, it is nonetheless true. Apparently Starbucks intentionally spends more money on training staff than on advertising. Because of this their turnover rate is unbelievably low.
As a church leader, I need to pay attention to this. It’s easy to get caught up in the hype and “marketing” of your events, programs, etc. However, if the leaders are not being invested in then I’m missing the point. I wonder if churches have high turnover rates (especially amongst volunteer leadership) because the vocational leaders don’t invest enough. Are we too concerned with the “brand” and not enough with the people?
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